Field Force Automation & Sales Activity Tracking App
A field force automation platform built for pesticide and pharmaceutical-style companies to manage employee attendance, farmer and dealer visits, regional activity tracking, product information, sales goals, collections, and manager-level reporting through a mobile app and powerful admin backend.
Project Summary
Industry: Agriculture / Pesticides / Pharmaceuticals
Region: Pakistan
Type: Mobile App + API + Admin Panel
Engagement: Custom Product Development
Problem we helped solve
Pesticide and pharmaceutical companies often rely on field teams working across different regions, farmers, dealers, and sales territories. Managing attendance, visit activity, employee goals, product information, policies, and reporting manually can become difficult and unreliable.The company needed a system that could track field activity with location accuracy, support offline usage, enforce role-based visibility, and provide managers with clear performance statistics across regions and employees.
- Field employees needed a reliable way to record attendance and daily work activity from mobile devices.
- Management needed geo-location and time-based attendance verification.
- Users had to see only the regions and data assigned to them based on their company role.
- Managers needed visibility into subordinate visits, regional activity, goals, collections, and performance.
- Field users required offline visit recording with automatic sync when internet became available.
- Admin users needed centralized control over employees, roles, regions, products, policies, visits, and approvals.
What we built
We developed a complete field force automation system with a React Native mobile app, Laravel API backend, Vue.js admin panel, MySQL database, Google Maps integration, and push notification support.The mobile app allows field employees to start their workday, record attendance with geo-location and time, submit farmer/dealer visit activities, view assigned regions, check product prices, review company policies, submit reports, track goals, and sync offline activity when internet becomes available.The admin panel gives management full control over regions, employees, roles, approvals, attendance, visits, products, goals, collections, reports, and performance dashboards.The same platform can be adapted for pesticide, pharmaceutical, agricultural, and field sales companies.
Geo-Based Attendance
Employees start their workday from the app, and attendance is recorded with date, time, and GPS location.
Role-Based Regional Access
Users only see assigned regions and related data based on roles such as Sales Officer, Area Manager, Regional Manager, Business Manager, and Country Head.
Farmer & Dealer Visit Tracking
Field users can record visit activities with farmers and dealers, including visit details, location, and activity history.
Offline Visit Recording & Sync
The app allows users to record visits offline and automatically sync activity back to the server when internet connectivity is restored.
Manager Notifications
Push notifications alert managers when subordinates submit visits or field activity.
Visit & Region Statistics
Users and managers can view precise visit statistics, regional performance, and employee activity based on assigned hierarchy.
Products & Price List
Employees can view company products, images, and updated prices managed from the admin backend.
Company Policies
The app displays company policies and offers so field teams can access updated information anytime.
Goals & Achievement Tracking
Admins can assign goals to users, while mobile users can track their progress and achieved targets through the app.
Collections & Performance Updates
Collection data is updated from the backend and reflected in the mobile app to show progress against assigned goals.
Bilty & Test Report Submission
Users can submit bilty and medicine test reports conducted by authorized government departments directly through the mobile app.
Powerful Admin Dashboard
Admin users can manage regions, employees, roles, attendance, visits, products, policies, collections, approvals, statistics, and reports.
Business impact
- Geo-Verified Attendance and field activity recorded with time and location accuracy.
- Offline Ready Field visits can be recorded without internet and synced later.
- Role-Based Data visibility controlled by company hierarchy and assigned regions.
- 360° Dashboard Admin panel provides complete control over employees, regions, visits, goals, and reports.